Squaring The Circle podcast

In this episode of Squaring the Circle, host Sasha Birger speaks with Abigail Merrill, Certified AI Practitioner (CAIP) and founder of GrowthUP Partners, about how small and medium-sized businesses can adopt AI strategically and responsibly with a human-first approach.

They discuss practical ways to achieve ROI, address employee concerns about AI replacing jobs, and establish realistic data governance when using tools like ChatGPT.

Ready to move from strategy to scale? Book a Discovery Call with Abigail: GrowthUP Partners

Traditional companies and blue-collar industries are losing business because of high turnover rate. Manny Tejano, the president of Rocket Start, explains how gamification and other technology can be incorporated in these industries to make employees feel motivated and appreciated, resulting in improved productivity.

Learn more about Manny and Rocket Start: Rocket Start - Motivate and Retain Your Drivers

What's the current state of Artificial Intelligence in North Carolina? Are NC businesses fully leveraging AI's potential, and what will it take to confidently say that AI is in full swing across the state?

In this episode, Sasha Birger, CIO of Tizbi®, sits down with Mike McTaggart, a respected local expert and technological leader from Global Digital. With a deep passion for technology and an engineer's mindset, Mike has guided numerous businesses through digital transformation while keeping a close watch on the evolving tech landscape.

Learn more about Mike and Global Digital: Global Digital IT Consulting

In the final episode of the series, Bob Butler shares insights into his latest entrepreneurial venture, Nutrimatters. The discussion delves into the formation of a purpose-driven nonprofit organization in today's fast-paced, algorithm-driven world. From defining personal business goals to the challenges of providing accessible information to the public, this episode uncovers the intricacies of building a nonprofit with a mission to empower everyday people with valuable knowledge.

The approach to marketing is changing. To sell a product, modern entrepreneurs must understand their customers' needs. In this episode of Squaring the Circle, listen to technological entrepreneurial veteran Bob Butler break down the psychology behind modern marketing and appealing to customers in today's competitive virtual marketing environment.

The internet created new possibilities for entrepreneurs. However, trying to sell something in today's age feels like trying to stand out in a crowded room. Think smarter, not harder, and learn how to appeal to the modern customer more effectively.

As the Western capitalistic pricing model shifts towards new trends, doors are opening for modern aspiring entrepreneurs in what Bob Butler predicts is about to be "The Golden Age" of entrepreneurs. Businessmen and customers alike may be surprised to find what lies in store in the future.

Listen to learn which points you should focus on as an entrepreneur to thrive in this imminent golden age and best ride the exciting wave of change and business opportunities.

Have you ever heard the phrase, "build it and they will come"? This sentiment sparks false confidence in many aspiring entrepreneurs trying to break into an industry. However, the unfortunate reality is that even the best ideas can fall flat if they don't meet customer needs.

In Part Two of our Tech Trailblazing Series, we continue our conversation with serial entrepreneur Bob Butler to uncover perhaps the most critical aspect of entrepreneurship: how to get the product right.

Embark on the Entrepreneurial Tech Trailblazing Series with our guest, Bob Butler, a serial entrepreneur with vast experience. Bob is currently the Executive Director of the nonprofit Nutrition Matters Foundation, and previously was the COO at Intake Health, a past founding partner at Final Surge, the CEO and founder of Best Thinking, Thinker Books, and Time Matters Software, from which he had a very nice exit, and the founder of the TechStarts+ Startup Accelerator.

In Part 1, we uncover the 'Secret to Success' from the perspective of a seasoned tech entrepreneur. Established and aspiring professionals looking to turn a 'good idea' into a lucrative exit might be interested to understand: why do seemingly great business ideas, with seemingly all the necessary resources, fail?

Learn more about Bob and his current venture:

Nutrimatters